Hey fellow founder, 👋
Founding is an exciting journey.
Our products are our passion, and
our customers deserve it.
However, a great product isn’t enough.
Too many founders assume that a great product will sell itself.
Truth is: Startups don’t fail for bad products.
Amongst 90 % of failed startups, 56 % of them fail due to a lack of product-market fit or ineffective marketing strategies.
Let’s fix this!
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As founders, our primary focus should be on delivering products that resonate with our audience. Yet, before we can deliver our product:
➡️ We need people who want to buy it.
➡️ Before people can buy it, they need to know about it.
➡️ Before they can know about it, they need to experience and understand the problem it solves.
Mastering this entire marketing continuum is crucial for success.
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Traditional Solutions Fall Short
❌ Booking an agency won’t help. They take months to complete their tasks and the cost is easily between €10,000 and €50,000. Bye, bye, cash flow.
No commitment to your entrepreneurial pace & purse. The processes are designed for enterprises. They strive for one-time perfection rather than iterative growth.
❌ DIY is not an option. Web builders are a nightmare. Messaging that converts...not done with AI. Cloning a competitor does not relate with your strategy. Aiming for pretty websites is not the communication that leads you to product market fit.
✅ Founders should preserve cashflow, reach realistic goals, and embrace validated learning over one-time perfectionism.
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I am currently in the discovery process for the most founder-friendly offer for accompanying marketing acceleration. Join one of the last 3 seats in the Startup to Market pilot group to grow your startup.
Even though I’ve been in business for 20+ years and have worked with global brands like NIKE and Samsung as well as innovative startups like Unbable and nohe, it’s important to refresh your perspective. I would love to hear more about your experiences and challenges.
In return, I will share all my insights and strategies to overcome your current obstacles and offer a trusted relationship.
Let’s find out, how I can help you grow (15 min.)
Can’t wait to see you 🙌
Cheers,
Matthias
Matthias Dunker
Founder, Startup to Market, fucking.digital, GENTSØN
(+491785533392)
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[1] Less than 10 % of startups fail due to a bad product.
[2] https://explodingtopics.com/blog/startup-failure-stats#top-startup-failure-stats